Hiring and retaining top talent is challenging for any industry, but it’s especially difficult in the auto industry.

According to a recent Cox Automotive Dealership Staffing Study, most dealerships aim to expand their headcount. This means that competition for new job candidates is extremely high. The good news is that the percentage of people that do not work in a dealership but are interested in working at a dealership grew from 25% to 36%.

Here’s more good news: 70% of these people are willing to switch jobs today. So, how can you attract and retain the best employees? Here are some best practices:

  1. Define your company culture and values.

Your company culture will attract like-minded individuals who will be a good fit for your team. Once you have defined your company culture, ensure all your job postings reflect it. For example, if you value teamwork, make sure that your job postings reflect that by using language such as “team player” or “collaborative environment.”

  1. Offer competitive pay and benefits.

You’ll never attract or retain the best employees if you’re not offering competitive pay. Make sure that you’re doing your research on what other companies in your area are offering for similar positions.

In order to attract top talent, you need to offer excellent benefits. This includes salary, health insurance, retirement savings plans, and paid time off. In addition, consider offering perks such as company cars, flexible hours, and tuition reimbursement.

  1. Create a clear career path.

Many prospective employees are looking for more than just a job; they’re looking for a career. When creating job postings, ensure to include information about the potential for advancement within the company. In addition, provide training and development opportunities so that employees can continuously improve their skillsets. By doing this, you’ll not only attract top talent but also retain them long-term.

  1. Invest in employee development.

Employees want to know that there is room for growth within your company. Investing in employee development shows that you are committed to helping your employees grow and develop their skills. Offer opportunities for professional development, such as training courses or mentorship programs.

  1. Create a positive work environment.

Last but not least, create a positive work environment where employees feel valued and appreciated. This includes things like regular feedback, recognition for a job well done, and open communication between managers and employees. Creating a positive work environment will help you attract and retain top talent because employees will want to work somewhere where they feel good about coming into every day.


Hiring and retaining top talent is a challenge for any industry but it’s especially difficult in the auto industry due to the high competition for new job candidates.

However, there are steps that dealerships can take to effectively attract and retain employees, such as defining their company culture, offering competitive pay and benefits, providing a clear career path, investing in employee development, and creating a positive work environment. By following these best practices, dealerships will be able to successfully attract and retain top talent.

How Can We Help You?

So when you’re ready to have the recruitment team at Autopeople in your corner, give us a call at 1-800-659-9501, visit our website at www.apreport.wpengine.com or email us to discuss what Autopeople can do for you.